The Pepperhood, Dr Pepper

UX | UI | Web Design

Challenge 10 of 'The Pepperhood' for Dr Pepper involved User Experience pathing, User Interface structure, design of the candidate election voting process and numerous banners.

View project


Peak Aluminium Systems Ltd

Information Architecture | UX | UI | Web Design

Widely known across the East Midlands, Peak Aluminium Systems is a specialist in commercial aluminium fabrication, design consultation, manufacture and installation company, who required a website re-design to achieve a professional business profile. In which, to focus on its core services and products to its target audience.

View project


Anna Raurell

Branding | Stationery | UX | UI | Web Design

Anna Raurell is a plastic reconstructive and aesthetic surgeon based in the East Midlands, England, who required a professional brand identity, stationery and a CMS website to reach a broader target audience.

View project


Africa Shack

Branding | UX | UI | Web Design | Ecommerce

Africa Shack is a new business venture selling quality ethically-sourced and natural handmade goods, from all over South Africa, through an ecommerce platform. A brand identity was created with stationery and a tailored CMS website.

View project


One Eighty Fifth

Branding | Art Direction

One Eighty Fifth are a highly experienced, talented photography and design service. Their business model objective is respectively built on bespoke experiences for its clients. Full of spontaneity, this team enjoys challenges at any scope.

A brand identity re-fresh and art direction for marketing collateral was delivered.

View project



Brand Guidelines | Icon | Stationery

Esendex are the UK's biggest commercial SMS text messaging company who required support with a full re-brand, icons to promote services, print and digital brand guidelines, UX analysis and restructure. The brand guidelines itself is the biggest I have worked on to date (spanning a good 60 pages!).

View project


Scrumptiously Yours

Branding | Stationery | Social Media

Scrumptiously Yours is an exciting new bakery venture in London. This brand celebrates colourful experimentation in delivering that something unique and beautiful from the norm. From favourite classics to daring combinations, the talents, attention, creations and quality of ingredients are meticulous.

View project


East Shopping Centre

Branding | Icon

Due to open in early autumn 2014, East Shopping Centre is a new indoor retail experience in London, which specialises in multicultural fashions for all ages and interests.

Brand identity and an icon were designed and developed. This project is still in progress.

View project


Made In England

Branding & Image | Web Design | Graphic Design

Made In England is a British heritage menswear brand and wholesale manufacturer of premium clothing and accessory products.

This pitch work included the brand identity, typefaces, colours, photographic style, web design for a non-ecommerce home page and graphic design components.

View project


Step Into Africa

Naming | Branding | Stationery

Step Into Africa was created, named and developed into a new business venture in South African themed events management. A full brand identity and all the essential stationery trimmings went with this.

View project



Naming | Branding | Stationery

Formerly known as 'Aspect Services', the brand itself did not do justice to its services. A new name and brand identity was developed to bring structure, strength and professionalism to the company image. Mosaic Electrical Services was born with stationery items and a website.

View project


The Specials

Branding | Merchandise | Illustration

Shadowed the brand identity project for SKA revival band, 'The Specials' comeback. Developments of the project included the identity, motif and illustration for merchandising purposes.

View project


Change4Life, Olympic Park Event

Event Idea Generation | Research | Design

In May 2012, the Olympic Park was transformed into a giant yellow playing field, for the National School Games Event with over 50,000 children aged between 11-16 years were invited across the UK.

The brief was to design, create and deliver a stimulating event which included interactive games and demonstrations (live food cooking classes), to educate children of how to eat healthy and become more active.

View project



Graphic Design

Based on their brand values of 'Smart', 'Simple' and 'Fair', Ikano required a short animation for brand promotion use at an event.

To accompany the animation, the visual graphic of Ikano was artworked for posters and other marketing collateral, to further maximise the build up towards the event.

View project


'Rekon Yurupt Tu Lesta Stweet Lingo?'(Do you think you can handle Leicester street language?)

International Society of Typographic Designers

Collectible souvenir guide books intended for visiting tourists, by welcoming them to Leicester and its new wave of languages.

View project

D&AD New Blood 2008

University of Lincoln degree show 2008


Try Me, You Will Love Me

Creative Self Direction | Editorial Design

Interpret, design and communicate the phrase 'you are what you eat', in any medium was the task of this quirky self directed brief.

Playing on the love match feature in 'The Times' newspaper, a supplement feature was developed, as a tough and cheek take on looking for the right person via food interest, rather than the standard character description.

View project


Out of My Hands

Creative Self Direction | Information Graphics

Design and produce a functional map on a personal journey or event.

A true life family affliction which documents the ten-month treatment of my grandma's cancer operation. An abstract timeline display of various complications, treatments, damages and events which took place in and out of hospital.

View project



Screen Printed Flip Book Manifesto

Screen printed and hand-bound flip book which visually represents the notion of working through the learning processes, mistakes, 'happy accidents' and continuously striving for the perfect print.

View project


Rants 'n' Raves

A Bit of Harmless Fun | Hand Painted Postcards

Rants 'n' Raves was born from a very random conversation, when having a good old moan about the niggly annoying habits of others and, on the other hand things we love in life, no matter how big or small they may appear. The postcards explore the fun combinations with typography and illustration.

View project


Top of page