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Anna Raurell
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Esendex | icon | brand guidelines | stationery
Step Into Africa | brand | stationery
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Esendex - work produced at Alight Design Agency

Esendex are the UK's biggest commercial SMS text messaging company who required support across a full re-brand, icons to promote the services, complete set of brand guidelines (selected pages displayed below) and site wide UX analysis and restructure.

A large project with several other designers and developers, I contributed to the suite of icons and produced 'Voice SMS', joint artworked the brand guidelines with a team member (suitable for digital and printed formats) and produced the stationery materials.

Voice SMS produced by myself and remaining icons were designed by the Alight team - visit the website here


Brand guidelines - Front cover

Brand guidelines - Primary logotype

Brand guidelines - Primary & secondary logotype safe zone rules

Brand guidelines - Logotype gradient background Pantone break down

Brand guidelines - Primary typography style, weights and usage

Brand guidelines - Stationery layout style with specifications

Brand guidelines - One of the web page layouts, with service icon/banner for reference purposes

Brand guidelines - Service icons at specified sizes for web use